MTV just launched their latest effort to engage (or exploit, depending on who you ask) fandom. Described by Mashable as “a new virtual clubhouse”, The Collective is “a curated space for ‘Teen Wolf’ fans to share and be recognized for their unique content”. While some of the fandom were excited by MTV’s continued effort to engage with its audience, there were just as many (if not more) fans that are skeptical about the site. Panic and misinformation spread like wildfire in fandom so it’s worth while taking a closer look at The Collective to find out what it’s all about.
The more I read about this the more flabbergasted I am that they thought this was a good idea. Just a couple more things to point out that I’m thinking about from reading this article:
The original Mashable article actually features fan art and credits it “courtesy of MTV”. That is EXACTLY the kind of shit I would expect to see going forward from this. If people want to take part, go nuts, but recognize that your art can and probably will be used however MTV wants — and I’m betting that will ultimately mean commercially too — with even your name neatly excised from your own artwork. Apparently that particular artist doesn’t mind, but I’d think through whether you do mind before you put any of your work on this site.
Bear in mind also that official forums/communities/tools tend to disappear when the show does. I’ve been through this so many times with “official” forums and the like… fans use the sites they’re offered to build communities, and then one day, usually without warning, the studios decide to stop spending money on them and they’re gone. There are a lot of good reasons why fandoms tend to build for themselves on independent platforms and this is just one of them. Official spaces also tend to go hand in hand with heavy moderation, which means there are approved and not-approved topics, and criticism is not encouraged and welcomed.
I just really feel like this whole thing is bullshit and kind of insulting tbh.
it’s just another attempt for corporations to make money off fans. you’d get the same kind of artistic exposure on tumblr, pinterest, deviantart, etc. but at least you can have control of the sale of your art. like posting on this collective, does that mean you lose the rights to your art? and if they use it on merchandise, will you even get a cut?
also, considering how creation cons and other corporate cons forbid fanworks at signings because it hinders their own merchandising tables at these corporate cons, this new collective seems like another way for a large corporation to control a free market
fandom at large has always been free. this just reeks of a corporation trying to make money from their fanbase.
just proceed with caution.
look at this thing i got at the airport when leaving germany
it’s a giant tic tac box filled with tiny tic tac boxes
destroy the idea of the “average father” coveting his daughter’s virginity and “protective brother” making sure no men lay their unholy eyes upon his sister who has given them full permission.
slaughter the idea that men are allowed to be gatekeepers for sex and have a duty or a right to “save women from themselves” when it comes to sex
kill the purity myth
a moment of silence for all the kids on the hogwarts express who wanted to buy something off the trolley but couldn’t because some 11 year old bought literally everything
AND FOR THE FIRST TIME EVER IN CINEMA HISTORY AN AMERICAN MADE MOVIE SWAPS FANATICAL PATRIOTISM FOR BASIC HUMAN DECENCY EVEN THOUGH THE MOVIE ITSELF IS CALLED CAPTAIN AMERICA AND IT DOESN’T GET ANY MORE PATRIOTIC THAN THAT BUT MARVEL CHOSE A DIFFERENT PATH AND I’M THANKFUL FOR THAT pardon my capslock
and in a fantastic plot twist, the answer was not to nuke the enemy